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MARKETING MANAGER in Chicago, IL at Wow Bao

Date Posted: 3/7/2018

Job Snapshot

Job Description

WOW BAO is hiring A MARKETING MANAGER for our Corporate team!


  • Social Channels, including but not limited to: Facebook, Instagram, Twitter, SnapChat, Google+, LinkedIn, and YouTube. Must understand key data metrics and paid advertising for each platform.
  • Review sites, including but not limited to: Yelp, Trip Advisor, and Google Business. Must understand key data metrics and paid advertising for each platform, as well as the ability to respond to posted feedback in a way that values and thanks the person for posting.
  • Wow Bao utilizes the following platforms: Sprout Social, Venga, WooBox, Fishbowl, MailChimp, WordPress, PhotoShelter, Rise, Yelp, and Google Business.

Noodles, Rice & Hot Asian Buns

Meat and vegetable filled “hot Asian buns,” steamed dumplings, hearty soups, made today salads, and rice or noodle bowls topped with teriyaki chicken or kung pao chicken, served with signature homemade ginger ale and Thai iced coffee.

We are looking for those who have…

  • Great customer service skills.
  • Friendly and outgoing attitudes.
  • Ability to work on a team.

Innovative. Fast Pace. Growth.

Join the Wow Bao team! We serve savory steamed buns in a fast paced environment with a guest-centered service approach. We offer dining discounts, flexible schedules, competitive pay, health care benefits for those who qualify, and a supportive company culture. 


Availability Needed: Office Hours

Job Requirements

The primary responsibility of the Marketing Manager is to research, develop and implement the annual integrated marketing plan to support the business objectives for the Brand. The plan should include objectives, strategies and tactics for the Brand and its Stores. The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability. This person will promote awareness and maintain a positive brand image of the concept on a local, regional and national level through consistent and targeted marketing and digital campaigns. 



  • Plan, research, and coordinate with vendors the supervision / production of marketing materials, reports, and promotional communications materials.
  • Provide direction to the public relations agency on media placement goals in targeted media outlets.
  • Share direct media requests with the agency and ensure agency is monitoring editorial calendars in top food & beverage, technology, and lifestyle publications.
  • Create initiatives to grow top line sales and oversee execution.
  • Lead Graphic Designer and Social Media Manager to execute marketing initiatives through their channels.
  • Create a project brief on all projects and submit to design team with a clear first look date and final due date.
  • Turn goals into promotions, working with design and social team to create collateral and share promotions on social, email, website, listings, media, etc.
  • Work with design team to create and strategically schedule email marketing campaigns for each store.
  • Investigate advertising opportunities, analyze cost / benefit, discuss details with Leadership and finalize the creative content.
  • Oversee all “4-wall” marketing collateral such as, but not limited to: bag stuffers, table tents, special event menus, LTOs, and special promotion materials.
  • Create annual marketing calendar to outline all related costs for the year with budget including events, membership dues, advertising, etc.
  • Own the frequency, content, and distribution of the Wow Bao newsletter.
  • Maintain via best practices, design, photography, and style.
  • Provide data and analytics from Google, Social Platforms, Yelp, Trip Advisor, and more
  • Regularly update and improve the SEO search of Wow Bao.
  • Be available to assist and work Wow Bao offsite events as needed.
  • Build and maintain relationships with all of our partners and local community groups.
  • Must be able to communicate effectively with Wow Bao Leadership, corporate & marketing team members, field level operators, and store employees.
  • Work as a liaison between Wow Bao and the Lettuce Entertain You (LEYE) Marketing Department. Coordinate successful promotions, initiatives, and advertising opportunities through positive concise communication.
  • Other duties will be assigned as needed

GENERAL RULES:  Must be willing and able to do the following:

  • Communicate cordially, effectively and clearly with all employees, managers and guests.
  • Communicate in English in order to comprehend and perform / follow job requirements in written and spoken direction.
  • Perform more than one task at a time.
  • Maintain a positive, pleasant attitude every shift.
  • Accept direction and constructive criticism from management.
  • Perform calmly and effectively in an extremely busy and stressful work environment.
  • Be able to work a variety of hours, days and shifts, including weekends and increased work schedules.
  • Work in a confined, crowded space of variable noise and temperature levels.
  • Lift and move up to 10 pounds, frequently lift and / or move up to 25 pounds and occasionally lift and / or move up to 50 pounds.
  • Get along with others and be a team player.
  • Follow all uniform and appearance guidelines as befitting the image of Wow Bao for the duration of the shift.
  • Refrain from smoking for the duration of the shift.
  • Arrive to work on time and in ready to work condition.
  • Follow all rules, policies, procedures and conditions of employment outlined in the Employee Handbook.
  • May not work under the influence of alcohol or any illegal drugs.
  • May not resort to any type of violence, discriminatory or harassing behavior.
  • Must successfully pass a drug and alcohol test within 90 days of hire date, where applicable.

Failure to abide by these and any other conditions of employment of the company set forth elsewhere can subject an employee to disciplinary action up to and including termination.

Accessibility varies by location


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